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  • Writer's pictureSteve Magno

Running Google Ads on a Limited Budget

At Magno Metrics, we understand the challenges of running a successful Google Ads campaign with a limited budget. You as a local business owner are likely wearing many different hats. It can be a daunting task to create a high-performing campaign with a limited amount of funds. However, with careful planning, execution, and optimization, it is possible to achieve a successful outcome that maximizes your ROI. In this article, we'll share our top tips for creating an effective Google Ads campaign on a limited budget that can help you outrank the competition.

  1. Define Your Goals and Budget

Before launching your Google Ads campaign, it's crucial to define your goals and budget. You should have a clear understanding of what you want to achieve from your campaign, whether it is increasing website traffic, generating leads, or increasing sales. Based on your goals, you should allocate a budget that you are comfortable spending on your campaign.

  1. Keyword Research

One of the most important steps in creating a successful Google Ads campaign is conducting keyword research. You need to understand the search terms that your target audience is using to find products or services that are relevant to your business. Once you have identified the keywords, you can create compelling ads that are relevant to those search queries. Google's Keyword Planner is a useful tool that can help you identify the right keywords for your campaign.

  1. Create Compelling Ads

Creating compelling ads is crucial to the success of your Google Ads campaign. Your ads should be engaging, relevant, and persuasive. You need to capture the attention of your target audience and persuade them to click on your ad. Your ad copy should highlight the benefits of your products or services and include a strong call-to-action that encourages users to take action.

  1. Optimize Your Landing Pages

Once a user clicks on your ad, they will be directed to your landing page. Your landing page should be optimized for conversions and provide users with a seamless experience. It should be relevant to the ad copy and include a clear call-to-action that encourages users to take action. You should also ensure that your landing page loads quickly and is mobile-friendly.

  1. Monitor and Optimize Your Campaign

Once your campaign is up and running, you should monitor it closely to ensure that it is performing as expected. You should track key metrics such as click-through rates, conversion rates, and cost per conversion. Based on the data, you can make informed decisions and optimize your campaign to improve performance.


Creating a successful Google Ads campaign on a limited budget requires careful planning, execution, and optimization. By defining your goals and budget, conducting keyword research, creating compelling ads, optimizing your landing pages, and monitoring and optimizing your campaign, you can achieve a successful outcome that maximizes your ROI. At Magno Metrics, we have helped many businesses create effective Google Ads campaigns on a limited budget, and we can help you too.


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